I absolutely love it when a restaurant dares to do something different. It doesn’t necessarily work every time because we the customers, are stuck in our old eating habits and even if the restaurant has taken a bold step in order to provide us with a fresh experience or type of cuisine; we are not ready to step out of our comfort zones.
Sometimes, the gamble does pay off and when it does, big or small – the restaurant becomes talk of the town. Case in point is Wok Boyz on Sheikh Zayed Road. What is so experimental about a noodle house that cooks everything in a wok, you may ask? There must be at least a hundred in Dubai, you may say? Well, the fact that it is basically just a kitchen with roadside seating, makes it a little unique but that is not what differentiates Wok Boyz from everyone else.
At the heart of this success story is the concept. Once this catches on, it will be a game changer for the whole industry. Next time you want to grab a shawarma after the club, you may choose to grab a noodle box instead. No, it is not the first time someone is selling noodles out of a box but very few places have been able to deconstruct the noodle box in Dubai. Think of it like the Subway of noodle boxes. You choose a base like egg or wheat noodles, choose a protein (chicken, beef etc), add some shitake mushrooms and bamboo shoots or whichever veggies your heart desires and finish it off with your Asian sauce of choice (six options). You make your own noodle box, just like you make your own sandwich. It’s called giving control back to the customer and that is the direction all fast food concepts will eventually move towards.
If you are the indecisive kind and need to be told by others what you should be eating, this place might still be worth a visit. You may have to miss out on the best part of this experience but you will still be able to sample the signature, Spicy Korean wings and wash them down with fresh coconut water, straight out of a chilled coconut. Roadside eating doesn’t get better than this.
This little hole in the wall does have the heart of a huge fast food giant. It screams out for attention but in its own unique way. The giant graffiti mural, painted on the entire wall of the building this restaurant is located in, gives away its intentions of world domination. Standing out amongst the majestic buildings and polished lobbies of Sheikh Zayed road, it stares directly up at the Emirates Towers building with pride. This fight for the next hit food concept has spilled out into the streets of Dubai and this little restaurant is definitely punching above its weight. It may be the beginning of a new sub-culture within Dubai’s dynamic street food scene.