Theatre of food @ Sugar Factory

It was February of this year when I went for the Mad Hatter’s birthday party at Sugar Factory. Read about it here. Guess what? The year has not yet ended and yours truly has been signed up as a brand ambassador for the Sugar Factory. Considering the fact that this place is a regular hangout for celebs like Kylie and Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian and Eva Longoria – this my friends is a pretty cool thing, even if I do say so myself  :p .

Sugar Factory Menu, Reviews, Photos, Location and Info - Zomato

GF Ferre chocolate bar.

Every time someone says “GF Ferre”, I imagine super skinny men and women with chiseled jawlines strutting their stuff down a ramp somewhere at the Dubai Design District. The last thing I can think of is food. There is in fact an emotion of immense regret that takes over. I feel guilty for the last meal I had. My mind calculates the number of calories consumed on that day while simultaneously trying to figure out the number of meals I would have to skip to balance my impulsive eating habits.

That seldom happens though. I don’t skip too many meals. I just eat whenever and whatever I want to. As long as I make sure I don’t hear the names GF Ferre, Roberto Cavalli or Georgio Armani anywhere close to meal times, I am ok. All of these brands that remind me of super skinny people and make me feel accountable for every calorie I consume, also operate restaurants in Dubai. Ironic, is it not?

So now you know how I feel about dining at a restaurant that shares its name with a fashion label. That is precisely the reason I never stopped at the GF Ferre chocolate bar, despite secretly admiring its sunlit location at the MOE Fashion Avenue every time I passed by. I did always wonder why they added the word ‘chocolate’ to the name though. It kind of made it sound like an oxymoron. GF Ferre Bar might have worked better. No?

As if, accepting the fact that the fashion types actually ate at all wasn’t enough; having to process the fact that they ate chocolate confused me even more. It got to a point where I could hold it in no more and last Friday, I decided to stop by at this place to find out exactly what went on in there.

First of all, let me assure you that there were no fashion models inside. Mostly regular folks like you and me, trying to squeeze in a quick lunch between their shopping or just weighing in on Kanye West’s newfound love for Donald Trump over a bottomless mug of coffee. A part of me may have been slightly disappointed for not being able to spot any fashion types but I was mostly relieved. This was just another Friday in just another Dubai café.

Next, we had what could have been your average pasta with sautéed chicken, mushrooms and creamy white sauce but it was not. I could immediately taste the distinct Parmigiano Reggiano flavour. It takes at least 24 months to make this cheese. This long period of maturity and the special diet that the cows are fed on give this cheese its unmistakable aroma and flavour. This meant that work on this Penne Alfredo started at least 2 years ago. Let that sink in for a while. Now, let me tell you that it was almost worth the wait.

The Hell Boy was definitely one of the better-looking beef burgers I have ever seen. Part of it was due to the red beetroot sesame bun but part of it was due to the fact that it was so darn cute! It had a double beef patty, topped with caramelized onions and smothered with old fashioned American cheese. Taste wise, it was pretty good but not good enough to make my BEST 11 BURGERS IN DUBAI list and let’s just leave it at that.

Now that guilt I spoke about earlier was starting to set in so I decided to order a salad too. I realized later that the trick to eating like models was to order the salad instead of the main course and not in spite of the main course. I was really glad I ordered it anyway because it ended up being my favourite dish of the day. The Oganic Quinoa with Grilled Chicken had a unique flavour which I could attribute later to the sumac and chives. The feta added a creamy texture while the hazelnuts and pomegranate added a well needed crunch whenever it was needed. It also had grilled onions, baby spinach and the most amazing pickled beetroot to wrap it all up with a tangy aftertaste. If this is what fashion models ate, sign me up please!

The Banofee milkshake was almost as would be expected but I think I tasted some Lotus biscuit in there somewhere. Cheeky move, right? The Passion Fruit Mojito was made of muddled lime, ginger and fresh mint mixed with passion fruit bits and ice, which was then topped with sparkling water. The ginger was what made this drink work but I did wish they had added a bit more passion fruit in there. It was also quite limited in quantity but I figured that’s how much fashion models are supposed to consume so I pretended to be really happy with it. Next time, I may just stick to the diet coke.

So, my final thoughts are that yes maybe fashion brands can operate restaurants and perhaps their natural creativity may help them in coming up with some brilliant dishes at times. They are probably a lot better at making salads then they are at making burgers but when they do make a burger, it will be like an edible work of art. I also realized that fashion types don’t necessarily starve themselves to lose weight…..and neither should you.

Best Burger in Dubai. The official top 11.

Revised: 2nd Feb 2018.

Just like the wheel can not be reinvented, a burger can’t be made to be elitist or aristocratic. It is either a burger or it isn’t. Sure you can stick a toothpick in the middle of the bun and add onion marmalade instead of onion rings but that wont take away from the fact that you would still be better off eating it with your hands and regardless of how you do eat it; things could get messy.

While hunting down the best burgers in Dubai for this article, we ate buns and beef patties every day for a whole month. Not only did we get to try some cool new restaurants but also went back to a place I used to frequent 18 years ago!

11) Johnny Rockets, multiple locations. The Original. AED 39.

Johnny Rockets. www.instagram.com

 It looked like a roadside diner in Jumeirah but this was the only ‘fancy’ burger joint I knew of back in 1998. They have since modified their menu but ‘The Original’ burger remains unchanged. This was the burger that opened my mind up to a world where it was worth waiting for a burger that took longer than 4 minutes to prepare. It was the burger that first demonstrated the affects of a good cheddar on prime beef, it was the burger that made going to a burger joint cool. For me, it was a part of growing up in Dubai and thankfully, it remains just as good now as it was back then.

TIP: Please do order the cherry coke.

10) Five Guys, multiple locations. Cheese Burger AED 42.

Five Guys. Photo: http://www.dreamnlearn.com.br/

Their cheese burger is the most awarded burger in Vegas and it is definitely one of the best in Dubai. You get free peanuts while you wait for your order and there is a sign on the wall that tells you exactly where the potatoes being used on that day were grown.

You have the freedom to add whatever toppings (you must try the mushroom) you want and you essentially end up building your own burger. The size of the meat patty was small but they made up for it by adding 2 instead of 1, so you still get a mouthful in every bite. They used 2 slices of good old fashioned American cheddar (yes it was messy) that did the job well and the skin on spicy french fries were way up there on the potato charts.

09) L’eto Cafe, multiple locations. California Burger. AED 110.

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Healthy, basic and world class. This consisted of avocado slices on a thick beef patty placed on a bed of greens resting on a toasted bun. The other half of this ‘open’ burger was layered with tomato salsa which had pomegranate seeds mixed into it. It was like a Sicilian love affair in Tehran, or LA – depending on what side you ate first. We were not in any of those cities though. We were in the only city that could be all of those cities and more; a place that is a melting pot of cultures with a distinct identity of its own. We were in Dubai and this burger was the definitive Dubai Burger.

Click Here for the full L’eto Cafe Review

 

 

08) Gourmet Burger Kitchen, multiple locations. Jalapeno Overload AED 39.

GBK. Photo: http://www.crummbs.co.uk

Excellent quality beef patty in a freshly baked bun with all the bells and whistles you could expect in a winning burger. Definitely one of the best in Dubai and may have been higher on my list only if it were a bit messier! There were moments when I could taste the chilli mayo and then there would be a dry patch with nothing but meat all around. A fried or a pickled jalapeno (it had both kinds) here and there was like an oasis of flavor in a desert of meat. I guess that is how they want to position themselves, as purveyors of squeaky clean gourmet burgers – no drips intended.

7) Sugar Factory, La Mer Beach. Rainbow Sliders 99 AED

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Photo: Yasir Chaudhry

These little burgers were so tasty, I was forced to edit this annual list a couple of months before it was up for a refresh. Don’t get me wrong, they were definitely the cutest things on this list but that is not the only reason they are up here. They were punching way above their weight in the taste category as well.

The 5 multi coloured mini buns were stuffed with a grilled Angus beef patty and melted cheddar. Along with lettuce and tomato, they was smothered in a secret sauce and my personal favorite – caramelized onions. Now the thing with sliders is that there is relatively little room to add stuff so you’ve got to choose your ingredients carefully. The most important ingredient of course, is the meat and I am happy to report that the thick Angus patty in these sliders would receive a rating of ‘fantastic’ from any burger connoisseur.

The secret sauce (whatever it was) seemed to work wonders and the crispy crunch of the caramelised onions provided a great finishing touch.

Click here to read the complete  Sugar Factory review.
06) Mooyah, opposite Safa Park. Moohyah Style 39 AED.

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Photo: http://www.mooyah.com

Not many people are talking about it and I do not recall this being ranked as one of the best burger joints in Dubai before. Tucked away in the alleys of Jumeirah, this is the one place that took me by surprise. If you still haven’t been, I suggest you visit this little restaurant opposite Safa Park. I promise you will not be disappointed .

They use high quality beef and real American cheddar. The good thing is that the burger is made in front of your eyes and you could have it kept medium or rare. The  secret Mooyah sauce kills it with the grilled onions and I suggest you pair it with sweet potato fries.

TIP: Wash your burger down with milk shake.

5) Burger Fuel, multiple locations. Hot Rod. AED 36.

Burger Fuel. Photo: http://www.nzte.gov.nz

If you are a meat lover who can tell the difference between good and excellent beef, this may be the burger for you. Burger Fuel uses 100% pure grass fed beef ‘smashed’ to order with wholemeal, sugar free, dairy free artisan buns and naturally aged, batch brewed tomato relish. Tempted?
They are also behind one of the most important breakthroughs in cutting edge burger technology known simply as, ‘The Doofer’. It is essentially a cardboard pocket that wraps around your burger so you can enjoy all that messiness without getting your hands dirty. My favourite here is the Hot Rod which is basically some chilli salsa added to the awesome beef patty and tomato relish along with some melted cheddar.

4) The Counter, multiple locations. Build your own AED 49.

The Counter. Photo: http://www.oliie.neglerio.com

Sauces, condiments and fancy pickles (The Counter has enough of those too) can go a long way in deciding the ultimate fate of a burger but the one thing that turns a normal burger into a culinary treat is the meat. The folks behind the ‘The Counter’ say they use hormone and antibiotic free meat. While it is hard to verify something like that, I would like to believe it because you can taste the difference in every bite. Besides, I knew I was in the right place from the moment I laid my eyes on that burger because the meat patty was bigger than the bun and it still looked pretty!

You can build your own burger here by ticking the desired ingredients on a little chart. Customization options include type of bread (or you can just have the burger in a bowl), size of patty (up to one pound), type of cheese (10 options) and every single topping in the world that you could imagine (including a sunny side up egg).

What is fascinating though is that no matter how many toppings or sauces you add, they will figure out a way to make the burger good looking and ‘clean’. I think they reduce the actual quantity of toppings but what that essentially means is that no matter what you do, it is hard to get this burger to be messy. I found that to be a bit offensive but it may work for you if all you wanted to taste was the excellent meat. I personally like a bit of sauce and additional flavor in my burger. On nights that I do want to eat clean, I just go ahead a grab a steak.

TIP: Please order the onion rings. Unlike anywhere else I have seen, they do actually look like onion rings (and taste great too).

3) Elevation Burger. The Elevation Burger. AED 39.

Elevation Burger. Photo: http://www.muslimobserver.com

Elevation burger has been quiet the rage since the day they first opened. I think it was party due to the fact that they offered grass fed, free range, organic beef which was of a significantly higher quality then what most people were used to at that time. It was also partly because people could now customize their burgers and make greasy meat towers by adding as many patties as they wished.

Here was a company that cared about the environment, empowered you to choose the toppings you wanted and used premium cuts of freshly ground organic beef; it was a winning formula that still works.

TIP: If you choose to have the Elevation Burger here (highly recommended), please do tell them to dial up the Elevation sauce and don’t forget to add jalapenos for a fiery little kick and caramelized onions for that final finishing crunch.

02) Shake Shack, multiple locations. Cheddar Shack. AED 58.

Shake Shack. Photo: http://www.foodandtravel.mx

What were the cattle fed on? How long did it take for the meat to reach from farm to kitchen? How long ago was the meat ground? What are the cuts being used in the burger? These are all questions that might go through the mind of a meat connoisseur as he carefully chews on his Cheddar Shack. If however, you are a burger obliterator like me – the only questions going through your mind would be the reason the burger is so small and whether you should order another.

The bun is kind of funny (did I mention small), the patty is disproportionate, there are no fancy ingredients and the condiments are pretty basic but none of that matters. Shake Shack is not too big on looks or side shows but they do one thing better than almost every other burger joint in Dubai; they deliver the burger you dream of at night. Each bite of this burger is smooth and buttery and as you chew on your food, you develop an attachment to it. You wish the moment could be frozen in time and that you could be with each other forever, you and your burger. You want to keep chewing and wish there was a way to extend the moment but before you know it, it slides down your throat leaving only a memory that will stay with you forever.

TIP: Order 2 burgers at a time so you don’t have to queue again for the 2nd.

01) Black Tap, Madinat Jumeirah. Mexico City Burger. AED 95.

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Black Tap. Photo: Yasir Chaudhry

My friend G says that everything tastes good after a couple of Stellas so some may consider it unfair to rank a licenced venue alongside a roadside diner but I disagree because all I had at Black Tap was a burger, sweet potato fries and a shake. If you saw me singing along to the music, it was A) the sugar rush and B) because I had not heard Stephen Tyler telling people to walk that way since 1999.

I had decided to not take any pictures for this article simply because I forgot to or didn’t have my camera at a couple of the restaurants I visited. SO to be fair to everyone, I decided to get one picture each from their websites, Instagram feeds or other websites (with credits of course). That was working fine until I went to Black Tap. Once in a while, there comes along a burger joint that just makes you throw all your rules out of the window.

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Black Tap serves slurpable works of art in a milkshake glass that would not be too out of place at Art Dubai. There were a couple that could easily have given the Abraaj art finalists a pretty hard time but this article is not about the restaurant, the art or about the milkshakes. Neither is it about Stephen Tyler. It is about the burger and that is precisely what has landed Black Tap the number 1 spot on this list. In my opinion, the Mexico City burger from Black Tap is the best burger in Dubai.

I have no doubt that the quality of meat at The Counter, Elevation, Shake Shack and Black Tap is very close to each other if not similar. What sets them apart is the winning combination of sauce, cheese, bread and pickles. How much is too much? Reduce it and it may be too little. The trick is to excite your taste buds to the point where they take over your senses and imprint on the brain and for that the burger needs to stand out but it also needs to have a familiar taste; so it can gently stroke the fuzzy memories you associate with a great burger. The folks at Black Tap have got that all figured out.

The Mexico City burger comes with a prime beef patty, pickled jalapenos, chipotle mayo and crunchy onion rings and everything goes well together but that is just half of what makes this a great burger. The only ingredients on the bun are the cheese, jalapenos, meat and the sauce. Everything else, like the crisp lettuce, gherkin and the gigantic onion ring are provided on the side. So you eat what you want when you want it. It is the kind of control that is unprecedented in the burger world. You end up controlling the crunch, the smoothness and the flavor because you can bite into different ingredients at different times. It also means that nobody can force you to eat vegetables every time you go out for a burger.

TIP: Please call in ahead unless you do not mind waiting for up to 60 minutes for a table.

Black Tap Menu, Reviews, Photos, Location and Info - Zomato

Dave and his band of Famous People 

After watching Heroes (the TV show), I believed that every human being had a super power. I would ask my friends what their special abilities were and it would make for wonderful evening banter. Those who did not know were of course enlightened by yours truly. I told them to be patient because sooner or later the secret would be revealed. I knew this because that is what I did. I had the ability to identify super heroes and their special gifts. That was my super power.

Dave has some special abilities as well. Besides being the guardian for ‘Devil’s Spit’, a sinful interpretation of barbecue sauce straight from Hell’s Kitchen, he can find special people and identify their super powers. So we are not much different, Dave and I. The only difference is that Dave actually went out and did something about it.

Dave scoured the corners of the Earth to find special people with secret powers and brought them all back to the mystical Land of the River next to Dubai Parks and Resorts. It is there that he set up Famous Dave’s Barbecue restaurant and started to serve racks of lamb and beef short ribs to hungry travellers from far and wide.

OK, so that is not exactly how it happened. Dave did not scour the corners of the globe. All the people with special powers were already in Dubai because of course that is what Dubai is all about. All Dave did had to do was to find them like Professor X and put them to work in the restaurant.

Take Famous Josh for example. When he was in the Philippines, he beat the entire country at chess and was given a 75% scholarship to finish his education because of his special skill. Then there is Famous Miro, also from the Philippines. He was one of the country’s best break dancers and was the lead back up dancer for Mark Herras, a famous singer and celebrity. In short, every single person working on the floor at Famous Dave’s restaurant is already famous for something. How cool is that?

So what happens when you put all these famous people under one roof? Well for one, the service was exceptionally brilliant. Remember my review of Ihop when I spoke about the waiters coming to us like programmed robots and asking if our food was good? That did not happen here. We were left alone to enjoy our food and every time we wanted something, there was a famous guy standing next to us, ready to listen. Since they were all celebrities in their own right, they liked to talk as well but only when we were ready to listen. We got a detailed briefing on the famous sauces and how they were made. My favorite were Dave’s Revenge and Devils Spit while Mishal liked the Texas Pit.

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I had a medium-well 7-oz fillet which was a lean cut steak seasoned with coarse salt, black pepper, cayenne and garlic. It had a wonderful crust which gave way to the juiciest bit of meat you can imagine. As if Dave’s selection of sauces weren’t enough, I asked them to make my steak cheesy and was provided with some extra creamy white sauce on the side. The skin-on potato wedges were crispy on the outside but moist and fleshy all the way through. This ladies and gentlemen, was heaven.

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Mishal’s Jacked-N-Stacked burger was a grilled chicken breast topped with Monteray Jack cheese, stacked with crispy onion rings and slathered with Dave’s rich and sassy sauce in a soft open bun.  The star performers of the night however were the grilled pineapple steaks. I will never be able to look at a pineapple the same way again. For me, the only way to eat a pineapple now would be to season some juicy slices with cayenne pepper and a hint of brown sugar before tossing them on the grill for a touch of sweet heat. The cayenne would start the show with a fiery kick and the caramelised brown sugar would follow to compliment the tart sweetness of the fruit.  Try it the next time you get the bbq going and who knows? You might end up being famous too.

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Famous Dave's Barbecue Menu, Reviews, Photos, Location and Info - Zomato