It was 2012 and Dubai had just about recovered from the recession. Companies had started hiring and property developers were advertising their projects with newfound fervor and zeal. Tahir Shah had just bid farewell to his corporate job and had set out on his own to answer the most pertinent lunch hour question in Dubai, ‘What do I eat today’?
I didn’t even realise this was such a big problem until Tahir explained it to me. “That precious lunch hour of yours is fleeting in the day. A day filled with stuffy slow elevator rides, parking spot hunting, meetings about meeting, sharing roads with nutjob drivers etc. It’s that one chance you get at a semblance of ‘me time’. Our dignity slips in between the keyboards with the crumbs from the crummy desk-lunch sandwich. This is the time which is supposed to be our breather, to gossip with friends” he said. Despite Dubai being one of the most saturated restaurant markets in the world, there were hardly any places where you could get a healthy meal, really fast.
This was clearly a man on a mission and never had I before seen someone who could spell out Dubai’s lunch hour woes with such precision but he was not just an analyst. He was also a strategist. He had identified a gap in the market and knew exactly where to find the solution. He turned to the one source that he could absolutely trust with his life. The same place where we have all gone to as kids when we were confused, lonely, happy, excited, jubilant, ecstatic or hungry. The one place which had never let any of us down. Tahir went to his mother’s kitchen.
So armed with his mother’s recipes and under her guidance, Tahir Shah set about providing fast gourmet lunches to Dubai’s corporate soldiers. I first discovered Tahir and his ‘Moti ‘Roti’ concept at a pop up in a Media City supermarket. I was intrigued because these guys had the audacity to sell roti (wholemeal flatbread) wraps instead of paratha (fried flour bread) wraps or rolls.
Only a discerning eye would be able to differentiate between the two but paratha rolls are more popular because like all things fried in oil, they are considered to be of a better taste albeit unhealthy. A notion that I disagree with and something that Moti Roti has proved wrong time and again. As long as the filling is good (think lightly spiced free range chicken, simmered in mum’s secret masala) and the bread is freshly made from stone ground wheat, roti rolls outclass paratha rolls in every way possible. If you are not really into bread however, the same filling is served with brown pilau rice or even on a bed of greens.
Since then, Moti Roti has a come a long way. From Dubai street nights to organic farmer’s markets, their pop ups started showing up all over Dubai. The business gradually grew to include a food truck and they have eventually set up a little take away and delivery shop in JLT (Cluster J). Like the food, the growth has been completely organic and as I stepped into their new shop last night, It gave me great pleasure to see that mom’s recipes had come full circle. After setting up pop ups all over Dubai, Moti Roti finally has a place to call home.
I realized while going through their brand new menu, that like her son, Tahir’s mom has also been quiet busy herself. While traditional Pakistani spices and recipes are at the heart of the operation, her ground breaking ‘okra fries’ and her innovative whole wheat, stone baked Punjabi pizzas may once again revolutionise the gourmet fast food market – the 2nd time since she had done it first with her ‘Moti Rotis’ in 2012.